Vatti Kazakhstan
Localising an international brand: a dedicated website, nationwide promotion and dealer-network growth.
The task
Adapt the international Vatti brand (present in over 50 countries) for the Kazakhstan market, grow the dealer network and increase sales across the country.
What we did
- Built a dedicated Vatti Kazakhstan website
- Adapted the brand positioning for the Kazakhstan market
- Prepared advertising materials
- Launched nationwide promotion
- Set up advertising campaigns
- Attracted buyers and partners
- Connected regional dealers
- Supported Salamat in gaining official Vatti partner status in Kazakhstan
Results
- Strengthened Vatti’s presence in the Kazakhstan market
- Attracted new buyers and dealers from different regions
- Increased the number of enquiries and sales
- Built a dedicated brand-promotion system
- Helped develop the official Salamat–Vatti partnership
- Industry
- Gas boilers and heating equipment
- Period
- localising an international brand
- Format
- Brand localisation and promotion in Kazakhstan
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